strengths and weaknesses of change4life

The How are the kids? questionnaire was distributed to over five million at-risk households. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. They also stated that the GPs do not have enough power to see any changes in the system. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. All work is written to order. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. Box 9 The bene ts of partnership working: the Change4Life campaign. They are now planning to spend millions of dollars over the next few years for this plan. Another manager weakness is not listening to employees. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . Want create site? Communication skills. Less about costly advertising, more about supporting family and individual responses." If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! This would include editorials in local press and radio advertising, detailing local services and events, and local people telling stories of how they managed to change their families behaviours. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Poor communication. Some experts though believe that shocking the consumer isnt the most effective way forward. strengths and weaknesses of change4life. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. The budget will lead to all the GP surgeries to become part of private companies. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. It will then go through whether enough is being done to promote healthy lifestyles. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). Each campaign has in its own way given information on the health risks and what can prevent them. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. 1.) Change4Life founded in January 2009. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. 1. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. (Minkler, 2009). To tell workforces that Change4Life was coming, the CMO and Chief Nursing Officer wrote to every general practitioner and nurse, and the Secretary of State for Children, School and Families wrote to every headteacher, urging them to lend their support to the movement. In its first year, Change4Life focused on families, particularly those with children under 11. In 2021, it was brought under the Better Health brand. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. Understanding management strengths and weaknesses. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. Interactive communication is the key requisite of a campaign on social media. Project management. Open Mindedness. One top weakness for managers is poor communication. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. Competition. How you respond gives them a hint of your communication skills. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. No matter what the course of action, it is clear that something needs to be done. Earlier in my career, this led to burnout and negative self-talk. What distinguished them was that they would be willing to do more than help their own families. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Highlight your self-awareness and the ability to accept criticism and help from others. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. If GPs do under perform they will be financially penalised as a proportion of their income. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. 2.) A further 90,000 people received a lower-cost electronic version of the CRM programme. Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Do you collect any personal data of the users of the app? For intervention-there will be integrated education and service delivery. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. strength in children without causing adverse effects on growth or maturation [14]. Strengths and Weaknesses of Functionalist And Conflict Theories. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Less paid for by government, more backed by business. The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Other criticisms are that the White Paper was a waste of time and a waste of money. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. E.g. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Pls tell me bt your opinion on me? 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. By telling your employer that, you're letting them know you lack self-reflection. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. However, it is what is needed as it could change behaviour. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. 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